HP DreamScreen and TouchSmart

Check out these interesting innovations from HP. While one can debate how much of original IP (one that is patentable) went into these products, one has to agree that these devices nicely tie together some very cool existing technologies into an exciting package. From an innovation standpoint, these products rely heavily on derivative and variation types of innovation to create a strong impact in the market. This further emphasizes the point that not all innovation has to be fundamental or breakthrough type to make an "innovation" play for your company.

Some very smart marketing at play here. Don't forget that the marketing function is about satifying and exceeding consumer needs and it plays a huge role in the way the final product shapes up. Marketing is not just about selling or push/pull tactics.

With such futuristic products, HP is slowly but surely reclaiming its lost glory, as the analyst reports and stock price will suggest.



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