Learning marketing from the Prez

What can we learn from President Obama about marketing? Watch this interesting presentation to learn how to run a publicity campaign against some heavy brands.

Social Media and Marketing Innovation

How much of a marketing innovation is social media? Will Facebook, Twitter, Linkedin, YouTube and the likes change marketing? If so, how? Take a look at this video to learn about the impact of social media.

Innovative advertising??

This is a really cool idea. Advertising that addresses people's issues and helps them in their time of need! What a great way to get people talking about your product!

More on Business Model Innovation

Another great presentation from Alex on how to innovate your business model. Interesting step by step process and exercises for business model innovation.

Business Model Innovation

Product innovation is sometimes not enough to ensure profitability. Take a look at this presentation from Alex. It provides some good insight into how businesses have to innovate their business models to stay ahead of the curve to make money. There are times when you give away your product for free to generate revenues. Interesting times.