Innovation and New Products

In this blog, we have discussed quite a bit about customer centricity of innovation. This begs the question:

  • How many of your new product ideas come from your customers?
  • What role does innovation play in developing new products?
  • Who should innovate and how?

Check out this video for some answers and examples.




We will spend a lot of time discussing NPD and Innovation with future posts in this blog.

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