Here are some common myths on marketing innovation dispelled for you:
- Myth 1: Innovation should be driven by R&D, technology or a function dedicated to innovation.
- Fact 1: Every marketing person is responsible for driving innovation.
- Myth 2: Being creative with marketing projects will lead to innovation.
- Fact 2: Creativity in itself is not enough for innovation. Companies need structure, processes and training of personnel to drive innovation.
- Myth 3: Marketing Innovation is fostered at exotic locales with “out of the box” thinking through right brain activity of creative and artistic marketers.
- Fact 3: Innovation requires utilization of the full brain and not merely the right brain; Innovation can become an every day habit for ordinary individuals who can innovate on demand within the confines of their own offices, given the right tools and processes.