Aircel Innovation In Mumbai On Rains
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Innovative advertising??
This is a really cool idea. Advertising that addresses people's issues and helps them in their time of need! What a great way to get people talking about your product!
More on Business Model Innovation
Another great presentation from Alex on how to innovate your business model. Interesting step by step process and exercises for business model innovation.
Business Model Innovation
Product innovation is sometimes not enough to ensure profitability. Take a look at this presentation from Alex. It provides some good insight into how businesses have to innovate their business models to stay ahead of the curve to make money. There are times when you give away your product for free to generate revenues. Interesting times.
Nice Presentation on Innovation
Here is a nice presentation on Innovation. More comments on types of innovation to follow. I will also tie this back to New Product Development in later posts:
Nike's product innovation
Watch these cool videos on Nike's product innovation history and innovation management process:
Innovation and New Products
In this blog, we have discussed quite a bit about customer centricity of innovation. This begs the question:
- How many of your new product ideas come from your customers?
- What role does innovation play in developing new products?
- Who should innovate and how?
Check out this video for some answers and examples.
We will spend a lot of time discussing NPD and Innovation with future posts in this blog.
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